We build Google Ads campaigns for a decade

Our approach at gads4you.

Every member of our team is deeply committed to assisting our clients in their growth and prosperity. When we start each new Google Ads campaign, it’s because we are confident in our ability to deliver best results on them. Our remarkable achievements with Google Ads are the product of our accumulated expertise, ongoing learning and unwavering dedication being almost a decade in the industry.

All-in expertise – gads4you focuses on Google Ads, social media marketing campaigns and private brand visibility.
Geographical focus – we are based in Hungary and serve our clients throughout the EU and US/Canada markets.
Project volume – we oversee 50+ private brand projects annually.
Support – each client has a dedicated project manager 5/7.
Hazzle-free – we don’t deal long-term binding contracts.
Clear pricing –we don’t bill clients on hourly rate.

Evaluation

From our perspective: every project evaluation encompasses a systematic examination and analysis of a subject, project or process to gauge its effectiveness, quality and influence. This typically involves: collecting data, establishing criteria and using this information for set up decisions.

Strategy

From our standpoint of view: the approach to strategy in a Google Ads project encompasses defining objectives, selecting target audiences, choosing proper ad types, setting budgets and last, but not least optimizing campaigns to effectively achieve specific advertising goals.

Fulfillment

Our experience shows: the approach to fulfillment in a Google Ads project entails meticulously executing ad campaigns as planned, prioritizing the delivery of intended messages to the target audience and continuously optimizing ad performance to meet campaign objectives.

Scalable Gads campaigns.

We understand under scalability of Google Ads campaigns to get them designed in a way that allows businesses to easily increase or decrease their advertising efforts (which means time, resources and budget) based on their goals and company vision. We structure ad campaigns well flexible in mind, so they could be adapted to various situations, such as changes in budget, market conditions, or advertising objectives. The 2 main key characteristics of scalable Google Ads among others campaigns include:

Structure

Structured Campaigns: Scalable campaigns are organized with a clear structure, typically separating different products, services, or target audiences into distinct ad groups or campaigns. This structured approach makes it easier to expand or refine specific areas of the campaign. For example, if a business wants to scale its advertising for a new product or service, it can simply add a new ad group or campaign tailored to that offering while maintaining the overall campaign structure. This structure also helps in better performance tracking and optimization.

Keywording

Keyword Expansion: Scalable campaigns are designed to accommodate the addition of new keywords or negative keywords. As the campaign scales, it should be flexible enough to incorporate new keyword opportunities that align with changing search trends or evolving customer behavior. This ensures that the campaign remains relevant and effective as it grows, capturing a broader audience without sacrificing the quality of leads or clicks. As consumer search habits and trends shift, new keyword opportunities may emerge. Businesses must be ready to identify these opportunities and integrate them into their campaigns.

Explore solutions

The Insights.

A Quick Google Ads Campaign Guide for Beginners in 2024

By Thomas Simon|December 15th, 2023|Categories: Google Ads|Tags: google ads|0 Comments

Google’s reach is nothing short of remarkable, encompassing every nook and cranny of the digital landscape. Within its vast ecosystem, Google’s “networks” span:

YouTube
Gmail
Apps (including the likes of Google Calendar)
Google Maps
Android
The Google Display Network
Google Analytics

These interconnected platforms collectively shape the unrivaled advertising behemoth that is the Google Network.

Performance Max is the Game-Changer in Google Ads ecosystem. PM ads have the ability to morph into any campaign type you can think of. Whether it’s video ads, search ads, display ads, or even more, Performance Max is your all-in-one solution.

When you embark on a Performance Max campaign journey, you provide the digital assets needed to create a spectrum of ad types, including video, search, display, discovery, and even Gmail ads. The magic lies in the automatic assembly of these ads tailored to your goals and audience, rather than relying on traditional keyword or network targeting.

It’s a revolutionary approach that puts your audience at the heart of your campaign, offering a new level of flexibility and convenience.

Google Analytics is your website’s trusty sidekick, offering insights and superpowers like tracking user behavior, measuring conversions, understanding your audience helping you optimize marketing efforts. It’s a live scoreboard for your website’s performance whereupon you can customize it to focus on what matters most.

With Google Analytics you’ll have the data and tools you need to make informed decisions and improve your online presence.

All-in-one: Google Analytics is a powerful tool for businesses and website owners which enables: Data Tracking, Conversion Tracking, Audience Insights, Behavior Analysis, Attribution Modeling, ROI and Cost Analysis, Real-time Monitoring, Custom Reports and Dashboards, A/B Testing Integration and Data Export.

Google Ads

IS IN OUR DNA.

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